SOCCER.COM

As the design lead for the licensed business unit at SOCCER.COM, I was responsible for both the print and web design for any licensed product related needs. My goal was to create a unified look and feel for this work that could span across both print and digital use cases. This included the implementation of a new style of product photography combined with on-model photography and a re-design of the layout and information design used in print. I collaborated with both lifestyle and product photographers as the art director for any licensed product photoshoots.